Helping gutsy brands find their voice and tell their story.
We help both emerging and established brands develop creative marketing solutions that truly deliver. We know diving in can feel risky (and exciting). We’re here to guide you with experienced insights and our superpower of creative intuition.
Strategy
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01
Marketing and Content Strategy
Why you need it:
We get it, our digital world is flooded with content. As a leader, you need to have faith that your brand is working for you. That’s exactly why your brand needs a strategy that cuts through the noise and resonates with your target audience.Our approach:
We dive deep into your brand’s DNA, leveraging data-driven insights and market trends to craft a tailored strategy that aligns with your business goals and audience needs.Our Process:
1. Research
2. Strategy Development
3. Content Planning
4. Creation & Development
5. Implementation
6. Analysis & OptimizationWhat this could look like (deliverables):
A comprehensive digital marketing strategy that outlines themes, distribution channels, content needs and measurable KPIs to drive organic traffic and engagement.Related Services:
Brand Identity Design, Digital Advertising, Social Media Marketing, Email Marketing, Lifestyle Photography + Videography, Product Photography + Videography -
02
Digital Advertising
Why you need it:
Feeling the pain of not seeing that ROI in your current paid campaigns? In the age of ad blockers and short attention spans, your brand needs campaigns that not only capture attention but drive conversions.Our approach:
We don’t do anything basic. Our ad campaigns are designed by us, and powered by LoKnow. Together we blend data-driven insights with creative flair to design targeted campaigns that maximize ROI across search, social, display and more. With us you get thorough creative strategies built to perform and evolve as needed, as well as exclusive access to the Google Marketing Platform (GMP), The Trade Desk DSP, Amazon DSP, Samsung DSP, Vistar DSP, various streaming services and Out of Home opportunities (OOH).Our Process:
1. Research
2. Strategy Development
3. Campaign Planning
4. Ad Creation
5. Implementation
6. Monitoring & OptimizationWhat this could look like (deliverables):
High-performing programmatic ad campaigns, engaging social media ads, and retargeting strategies that keep your brand top-of-mind throughout the customer journey.Related Services:
Marketing and Content Strategy, Lifestyle Photography + Videography, Product Photography + Videography, Editing, Social Media Management, Email Marketing -
03
Email Marketing
Why you need it:
You know you need email, but don’t know where to start ? Email remains one of the most effective channels for nurturing leads, driving sales, and building customer loyalty. Social media could be gone tomorrow, but subscribers are forever.Our approach:
We create email campaigns that convert customers, as well as personalized, automated email journeys that deliver value at every touchpoint, from welcome series to re-engagement campaigns.Our Process:
1. Strategy Development
2. Design & Development
3. Testing
4. Audient Segmentation
5. Implementation & AnalysisWhat this could look like (deliverables):
Mobile-responsive email designs, A/B tested subject lines, and segmented campaigns that drive open rates, click-throughs, and conversions.Related Services:
Marketing and Content Strategy, Graphic Design, Digital advertising, Social Media Marketing -
04
Social Media Marketing
Why you need it:
Did someone tell you social media was easy? Now you’re posting and using trending music, but your content isn’t converting. With everyone and their grandma online, social media is where your audience lives. You need a strategic content plan that gives the people what they want all while enhancing brand visibility, customer engagement and lead generation.Our approach:
We develop a unique voice for your brand and create content that sparks conversations, encourages sharing, and builds community across platforms.Our Process:
1. Platform Analysis
2. Strategy Development
3. Content Planning
4. Creation & Curation
5. Scheduling & Posting
6. Engagement & AnalysisWhat this could look like (deliverables):
Platform-specific content strategies, community management, and social listening to drive engagement, increase brand awareness, and provide valuable customer insights.Related Services:
Influencer Marketing, Lifestyle Photography and Videography, Product Photography and Videography, Graphic Design, Editing, Brand Activations and Experiential Marketing -
05
Influencers and Partnerships
Why you need it:
Brands need champions, but influencer marketing can feel like the Wild West. Word-of-mouth has turned digital, and leveraging trusted voices strategically can exponentially expand your brand’s reach and credibility.Our approach:
We identify and collaborate with influencers and brands that align with your values, creating authentic partnerships that resonate with your target audience.Our Process:
1. Influencer Research
2. Strategy Development
3. Outreach & Negotiation
4. Campaign Planning
5. Implementation & ReportingWhat this could look like (deliverables):
Micro and macro-influencer campaigns, co-branded content, and strategic partnerships that amplify your message and drive measurable results.Related Services:
Social Media Marketing, Experiential Marketing and Brand Activations -
06
Experiential Marketing and Brand Activations
Why you need it:
You’re launching your next big product, opening a shop or have a HUGE announcement you know needs to be an experience that lands tangibly. Creating memorable real-world experiences can set your brand apart and forge lasting connections (and content).Our approach:
We design immersive, shareable experiences that engage multiple senses and create lasting impressions, both offline and online.Our Process:
1. Concept Development
2. Event Planning
3. Design & Production
4. Logistics Coordination
5. Execution
6. Post-Event AnalysisWhat this could look like (deliverables):
Pop-up installations, interactive brand experiences at events, and hybrid digital-physical activations that generate buzz and user-generated content.Related Services:
Social Media Marketing, Lifestyle Photography and Videography, Influencers and Partnerships
Creative
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01
Branding and Visual Identity
Why you need it:
“If marketing is like asking someone out on a date, then branding is the reason they say yes.” A strong visual identity is the backbone of your company, it brings people into your world and tells your story in a way that resonates instantly and emotionally. The right branding will attract and retain your people (target audience) and is essential for brand recognition and recall. Be the reason they say “yes”!Our approach:
We distill your brand’s essence into a visual language that’s not just aesthetically on point, but strategically aligned with your brand positioning. Speak to the heart, not the head.Our Process:
1. Brand Discovery
2. Strategy Development
3. Concept Creation
4. Design Development
5. Refinement and Tweaks
6. Guidelines and ImplementationWhat this could look like (deliverables):
Logo and icon design, colour palettes, typographic system, photo and video strategy, and a comprehensive brand playbook that ensures consistency across all touchpoints.Related Services:
Creative and Art Direction, Graphic Design, Branded Content Creation -
02
Rebranding
Why you need it:
It’s true what they say: the only thing that is a constant in this world is change. Have you outgrown your brand? Markets evolve, businesses can pivot, and sometimes your brand needs to reflect those changes to stay modern, competitive, and true to your updated positioning as a company.Our approach:
We carefully analyze where you’re at with your current brand equity and guide you through a strategic visual transformation that honours your history while positioning you for future success. We call it your butterfly era.Our Process:
1. Brand Audit
2. Strategy Development
3. Concept Creation
4. Design Development
5. Refinement and Tweaking
6. Guidelines and ImplementationWhat this could look like (deliverables):
A brand audit, competitive analysis, and updated visual identity that resonates with both existing (if desired) and new target audiences.Related Services:
Creative and Art Direction, Branded Content Creation, Product Photography + Videography, Lifestyle Photography and Videography, Product Photography and Videography -
03
Creative and Art Direction
Why you need it:
Let’s bring your brand to life by creating beautiful and dynamic visuals that communicate your emotional values. A cohesive and impactful aesthetic is crucial for connection and brand differentiation in sea of sameness.Our approach:
We provide expert guidance on visual storytelling, maintaining brand integrity while pushing creative boundaries to keep your brand top of mind and engaging.Our Process:
1. Project Brief Analysis
2. Concept Development
3. Visual Direction
4. Team Coordination
5. Execution Oversight
6. Quality Control and RefinementWhat this could look like (deliverables):
Moodboards, style guides, and creative direction for campaigns that set your brand apart visually, emotionally, and conceptually.Related Services:
Brand Identity Design, Rebranding, Branded Content Creation, Graphic Design, Lifestyle Photography and Videography, Product Photography and Videography -
04
Graphic Design
Why you need it:
In a world of information overload, compelling visuals and designs are essential for capturing attention, establishing quality, and communicating clearly and effectively.Our approach:
We blend artistic vision with strategic thinking to create designs that not only look amazing but also work hard to connect with your audience and achieve your business objectives.Our Process:
1. Project Brief Analysis
2. Research and Inspiration
3. Concepts
4. Design Development
5. Client Presentation
6. Refinement and FinalizationWhat this could look like (deliverables):
Beautiful and engaging designs that have your audience wanting to be a part of the club. Eye-catching marketing collateral, user-friendly digital assets, branded merchandise and signage/packaging that stands out on shelves and screens alike.Related Services:
Brand Identity Design, Social Media Management, Email Marketing, Digital Advertising, Branded Content Creation, Product Photography + Videography, Experiential Marketing And Brand Activations
Production
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01
Lifestyle and Editorial Photography and Videography
Why you need it:
Editorial storytelling is powerful and leveraging compelling imagery helps bring your audience in to your brand world, and leaves them wanting to make it a part of theirs.Our approach:
We conceptualize and capture moments that reflect your brand’s values and resonates with your target demographic, creating a visual narrative that builds emotional connections.Our Process:
1. Concept Development
2. Pre-production Planning, Shot List
3. Shoot Day(s)
4. Post-Production Editing and Retouching
5. Client Review and Approvals
6. Final DeliveryWhat this could look like (deliverables):
On-location photoshoots, behind-the-scenes videos, and lifestyle-focused social media content that humanizes your brand and increases relatability.Related Services:
Creative and Art Direction, Product Photography + Videography, Brand Identity Design, Social Media Management, Graphic Design -
02
Product Photography and Videography
Why you need it:
In e-commerce and digital marketing, high-quality and creative product visuals are crucial for driving consumer curiosity, confidence and sales.Our approach:
We use innovative techniques to showcase your products in their best light, highlighting features and benefits in a way that inspires action.Our Process:
1. Concept Development and Product Analysis
2. Pre-production Planning, Shot List
3. Shoot Day(s)
4. Post-Production Editing and Retouching
5. Client Review and Approvals
6. Final DeliveryWhat this could look like (deliverables):
High-resolution product images and videos that showcase your products and highlight their unique selling points.Related Services:
Creative and Art Direction, Lifestyle and Editorial Photography + Videography, Brand Identity Design, Social Media Management, Graphic Design -
03
Social Video Production
Why you need it:
In today’s digital landscape, quality social video content is crucial for creating authentic brand stories online. While many creators produce short-form videos, few master the art of crafting strategic, social-optimized content that truly resonates with audiences.Our approach:
We combine strategic social media expertise with compelling video creative to support your growth goals. Our team blends creativity and technical skills to bring your ideas to life, creating memorable and shareable content optimized for social platforms.Our Process:
1. Concept Development and Briefing
2. Shoot Day
3. Post-Production Editing
4. Client Review and Approvals
5. Final DeliveryWhat this could look like (deliverables):
Vertical 9:16 format content optimized for mobile with a quick turnaround time. We offer both on-location and in-studio options to suit your needs, whether you’re looking for authentic real-world environments or a controlled setting for a polished look.Related Services:
Social Media Marketing, Lifestyle Photography and Videography, Product Photography and Videography, Editing, Animation -
04
Animation and Motion Graphics
Why you need it:
Animation and motion graphics can help simplify complex ideas and add interesting motion to any photo or visual, while significantly boosting engagement rates across platforms.Our approach:
Bring your visuals to life! We combine creativity with technical expertise to create engaging and shareable content.Our Process:
1. Concept Development
2. Storyboarding
3. Asset Creation
4. Animation
5. Client Review and Approvals
6. Rendering and Final DeliveryWhat this could look like (deliverables):
Explainer videos that simplify complex concepts, animated logos that add dynamism to your brand, and scroll-stopping motion graphics for social media.Related Services:
Brand Identity Design, Editing, Branded Content Creation, Lifestyle and Editorial Photography and Videography, Product Photography and Videography -
05
Editing
Why you need it:
You have the footage, but you’re not sure how to actually turn it into quality content. Raw footage is just the beginning—expert editing transforms your visual content into compelling stories that captivate your audience.Our approach:
We apply our keen eye for detail and storytelling to enhance your raw footage, creating polished final products that align with your brand standards and marketing objectives.Our Process:
1. Footage Review
2. Rough Cut Assembly
3. Fine Editing
4. Colour Grading (if applicable)
5. Sound Mixing (if applicable)
6. Client Review and Approval
7. Final Export and DeliveryWhat this could look like (deliverables):
Professionally edited promotional videos, social media clips optimized for each platform, and cohesive visual content that tells your brand story across all channels.Related Services:
Lifestyle and Editorial Photography + Videography, Product Photography + Videography, Brand Identity Design
General FAQs
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01
What makes Definitely Real different?
At Definitely Real we host a boutique small, but mighty team of creatives and marketers. We pride ourselves on being a creative agency that embraces authenticity and rejects facades. Our mission is to craft brand communications that are both beautiful and useful, ensuring that we create for real people, not just personas.
Our approach is all about disrupting the ordinary and making bold moves for brands that dare to be different, delivering real results. Ultimately, don’t want to be just another agency you hire; we want to be a part of your team, your partners in crime. We’re ready to ignite your brand’s potential.
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02
Do we work on a retainer or project basis?
Both! If you’re after consistent support, we provide retainer packages for strategy and creative services. If you’re looking for more of a one-off campaign, a specific piece of design work, or a photo/video shoot, we can handle it on a by-project basis.
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03
What don't we do?
We steer clear of generic solutions that fail to resonate with real people. Our focus is on crafting authentic brand experiences, which means we don’t compromise on creativity or strategic thinking. We also avoid projects that lack a clear purpose or alignment with our core values of authenticity and meaningful engagement. Additionally, we don’t take on work that doesn’t ignite our passion or allow us to deliver real results for our clients.