With Nimmo Bay’s internal team capturing both high-production and employee-generated content on-site, we developed the organic social strategy and help their team make the most of every shoot. Given the resort’s remote location, their team handles most photo and video capturing needs, while we support by editing employee-generated clips into engaging social content calendar that turns views into bookings.
Nimmo Bay
nimmobay.com
January 2022—Present
Nimmo Bay, a luxury wilderness resort, had a small but dedicated team facing a capacity challenge. They lacked the in-house resources needed to fully execute their marketing strategy and promote their destination the way they wanted to.
Services:
Social Media Management, Social Video Editing, Social Video Production, Email Marketing Design, Digital Advertising
How We Work Together
We’ve integrated seamlessly with Nimmo Bay’s team, acting as an extension of their in-house capabilities and providing the execution power to elevate their marketing efforts. Our partnership has been grounded in a data-driven strategy that informs decision-making and optimizes spend, while ensuring brand consistency and creative alignment across all communication channels.
I’ve truly been wowed by the professionalism and depth of understanding that Definitely Real was able to gain of Nimmo Bay. Our business, like most businesses, feels complex to us, and it didn’t seem complex to them. Which was a lovely surprise! If you’re looking for a team that is not only fun to work with, but also hyper professional and super knowledgeable, they are top notch. Who wants to work with someone boring?
Brianna Sloan
Marketing Director
How We’re Doing
48+ follower growth across channels since 2022
Engagement Rate has more than doubled — a 98.7% lift.
1,000+ new booking leads via paid advertising since 2024
Social Media Marketing + Video Production
End-to-End Social Production
During occasional on-site visits, we also film and produce content start to finish—helping keep their channels active and on-brand between capture windows.
Email Design
We ensured the email experience for their merchandise brand Confluence levelled up to the luxury items they offer to compliment a guest’s adventure.
Communication Style Guide
Keeping a brand consistent across channels can be a challenge, that’s where our Communication Style Guide comes in to keep things clear and aligned. This is a compliment to the Brand Guide that is specific to all things communications, down to specific brand emojis.
