Kommunity Fitness
www.kommunityfitness.com
May 2023—March 2024
Kommunity Fitness is premium, full-body workout in a social, immersive and entertaining environment. We worked in collaboration with Mothership Marketing to create a brand and accompanying visual language that aligned with their core values across all collateral. With the launch of their flagship location in Yaletown, Vancouver, we can confidently say there is no boring here.
Services:
Branding, Graphic Design, Photo + Video Production, Exterior + Interior Signage, Merchandise Design, Website, SEO, Email, Advertising, Social
Never the same workout twice.
With Kommunity Fitness our goal was to build out a brand system that has people of all fitness levels taking notice. This brand needed to be Vancouver rooted with global potential. We partnered with our friends at Mothership Marketing to align the creative with marketing strategy, and it was quite the dream team if we do say so ourselves.
At the top of project Definitely Real’s focus was on creative direction, production and graphic design. We developed the brand playbook and business decks, produced two photo and video shoots, edited 300+ individual animated screens for the in-gym experience, and designed assets for all social, email, ads, signage and merchandise design. Towards the opening date we took over the launch social media channels with day-to-day management, handled influencer outreach, started digital advertising with our partners LoKnow and developed social video content creation.
Transition Screens
300+, 12.5 second videos to transition guests from one workout station to another seamlessly with branded motivational screens and culturally iconic moments.
Website Design
We designed a user-friendly and modern website that seamlessly integrates with Mariana Tek, the booking software for classes.
Social Design
Print Design
Gear
Interior and Exterior Design
Paid Ads
