Kolm Kontrast is more than just a sauna and cold plunge studio, it’s a curated wellness experience built around the healing powers of contrast therapy, community, and personal growth.
They already had a strong vision for their in-person experience, so we designed a digital presence that would reflect that same level of clarity and tranquility.
We built this as a full digital experience, not just a website.
That meant starting at the foundation: user journey, information architecture, and a clear look at how someone actually moves through what Kolm Kontast has to offer. With multiple class types and guided experiences on the menu, the structure had to work hard. We collaborated closely with their team to organize programming in a way that felt intuitive for first-timers and regulars alike, then designed every pathway to take people from curious to booked with as little friction as possible.
Alongside the build, we led an on-site lifestyle shoot to capture the brand in its truest form. Real moments, real environments, a visual system that matches the calm and intention of the space itself.
The result is a digital experience that actually feels like Kolm.
It mirrors the intentionality of their in-person offering while making it effortless to explore, understand, and book. Clarity and usability in equal measure, with an intuitive backend their team can manage without needing us at every turn.