Honibe Natural Supplements
honibe.com
Spring/Summer 2025
Honibe (pronounced honeybee) is a Canadian wellness brand built around using 100% pure honey and clean ingredients. They make honey-based gummies, lozenges, and supplements that bring natural wellness to everyday life.
Services:
Social Video Production, Social Media Strategy, Creative Direction, Graphic Design, Motion Graphics, Copywriting
Generating a Real Buzz
Honibe wanted to re-energize their presence on Instagram and TikTok. Competing in a crowded vitamin and wellness space, the brand needed content that felt real, educational, and community-driven, while still highlighting their playful, approachable products. We got to work conceptualizing a low-lift phone shoot that felt authentic, spoke to the value prop of honey first, and was up and running in just over a month. The result? A short term, high impact strategy that got families and wellness lovers buzzing.
We designed a 60-day organic social media strategy focused on three core pillars—community, product education, and promotions—which included building a content calendar for Instagram and TikTok, creating original short-form video and design assets, writing platform-specific captions and hashtag strategies, optimizing Honibe’s profiles with updated guidelines, and providing feedback and channel support throughout the campaign. The aim was to grow reach, increase engagement, and clarify how Honibe could best use content to tell their story. Oh, and we got to use memes too.
Social Media Design
