Arc’teryx
arcteryx.com
April 2025—Ongoing
Arc’teryx wanted to bring their 2025 Leadership Summit to life through a fully immersive, brand-led experience. The goal was to translate Arc’teryx’s leadership code, culture, archival work, and future vision into a physical environment that inspired connection, alignment, and excitement across global leadership teams.
Services:
Creative Direction + Strategy, Environmental Design, Experiential Design, Physical Activations, Graphic Design, Copywriting, Production + Fabrication Oversight, Installation Support
Did someone say jackets suspended 20ft in the air?
From strategic concepting through on-site execution, we designed and produced a cohesive system of physical installations, environmental storytelling, and branded touch points that supported the summit’s programming while reinforcing Arc’teryx’s commitment to craft, performance, and purpose. Every element was considered, from large-scale spatial moments to the smallest tactile details, ensuring the experience felt intentional, elevated, and unmistakably Arc’teryx.
Our approach balanced strategic restraint with thoughtful impact. Rather than overwhelming the space, we focused on clarity, materiality, and function, designing environments that guided movement, framed key moments, and supported meaningful interaction and conversation. The result was an experience that felt considered and human, one that allowed the content, the people, and the brand to lead, while the physical structure design quietly did its job in the background.
