ARC
www.arcprogrambc.com
April—November 2022
We worked with longterm client Music BC to brand, design and communicate the launch of ARC – an intensive artist accelerator program that highlights and nurtures up-and-coming musicians in BC.
Services:
Branding, Copywriting, Social Media Management, Graphic Design, Website Design and Development
Leap. Launch. Shine.
BC’s musical talent exceeds the level of infrastructure and industry available. The local music scene has history. It has grit. It has something to say-ARC is here to support and radiate those voices.
The goal with ARC was to craft a program brand that was out of this world. Starting with branding and copywriting, we built a brand guide that not only communicated their value and mission, but drove home a unique and modern feel that stood out across their website and social channels.
Next our creative director, copywriter and SEO specialist worked closely with our website designer and developer to build a site that has all the right features and pages to grow with the program throughout its lifespan, and linked folks to all the right places to ensure they don’t miss a beat.
Lastly we took on the social media strategy and management, crafting a plan that drives engagement, highlights parters and educators, as well as showcases the incredible BC talent taking part in the program from start to finish.
We had a great experience working with The Social Circle. Their team valued our ideas and understood our vision when designing and developing a slick new brand for us. After a seamless launch, we were pleased to present a visually appealing and user-friendly website as well as social designs that aligned nicely with our brand. We look forward to working with The Social Circle on our future projects.
Kentya Kurban
Music BC + ARC Community Engagement Coordinator