We are a collective of skilled strategists, creatives, and definitely real people.
Definitely Real is a Vancouver-based creative marketing agency committed to delivering impactful creative solutions. We seamlessly blend creativity with data-backed strategies, driven by our intuitive nature. We’re your creative decision-makers with no BS. We live by these words: keep going until it’s both beautiful and useful.
Founded in 2019—and formerly known as The Social Circle—our founders Danielle McNeill and Alexis Young don’t come from your average agency owners story. They met in Toronto at a music festival while both living double lives, working in tech and design by day, and playing music by night.
Their partnership was built on a shared vision: to empower clients without limitations. Our goal at Definitely Real is to do the kind of creative and strategic work that ignites our passion and delivers real results, all without sacrificing substance. At the core is the belief that our clients deserve it all: a great team, impactful strategy, and beautiful creative worthy of showing off to the world.
The Cast
Danielle McNeill
Partner, Marketing Director
Alexis Young
Partner, Creative Director
Phoenix Bain
Paid Media Strategist, Digital Lead
Brandon Fletcher
Production Lead
Veronica Stark
Art Director, Sr. Graphic Designer
Caitlyn Santos
Marketing Coordinator
Marcel
Office Coordinator
Definitely Real
Affirmations
We're not here to play by the rulebook—we're here to rewrite it. These are the principles that keep us grounded, inspired, and chronically caffeinated. Not just some fancy words we slapped together; they're the real deal, the backbone of our agency, and the secret sauce that makes us, well, definitely real.
Keep going until it’s both beautiful and useful.
Passion is in fashion. It’s cool to give a f*ck!
Be hard on the work and kind to the person. We operate on a basis of mutual respect and kindness.
Specialists > Experts. Experts are done learning, stay curious for life.
Create for real people, not “personas”.
There is no situation serious enough to warrant a façade. Be yourself!!!!!!!!!
Our Partners
We play nicely with others, and these long-standing collaborators ensure that we can offer you the best of the best.
We work with LoKnow on all our digital ad placements. Their advanced technology and access to top-tier platforms enable us to create tailored campaigns that meet each client’s specific needs. Together, we transcend ordinary advertising by combining LoKnow’s technical expertise with our creative visionary prowess.
Speakeasy is our exclusive partner for web design and development. We have worked together for years seamlessly integrating overall brand and campaign needs with the website design and experience.
Pressing Matters offers silkscreen, DTF and embroidery across a vast array of garment offerings. T-shirts, hoodies, hats, totes, jackets, you name it! Great for events, promotions or making your brand a wearable experience.
Big Hugs is our secret weapon for video production for when you need to make impression that packs a punch. With locations in North America and Australia, Big Hugs supports your creative output through ongoing creative and technical collaboration, production, and up-skilling of your internal team.